CASL: How to build your startup’s email list without violating privacy
Email marketing is arguably the most powerful piece of any tech startup’s promotional toolkit. As heard at the recent Unbounce…
marketing
#Tractionconf tips help tech-powered companies get growth
Most attendees at this year’s two-day Traction Conference in downtown Vancouver probably came away with two emotional responses:…
With $1 million in funding, Social Nature is capitalizing on influencer marketing
Who do you listen to? Who do you trust? If someone made a recommendation to try a product, how eager would you be to take action…
How a co-op student growth hacked CareGuide into new funding from 500 Startups’ DistroFund
In the past, CareGuide has excelled at securing funding using unconventional methods. For example, raising funding from the…
Influitive adds former Salesforce senior director to its team as it pursues aggressive growth
Influitive has been quietly building its advocate marketing empire over the past few months. In March, the company announced…
What does a great growth hacker look like?
A question that I predictably get asked at least once a week is how do I hire a growth hacker for my company? As the concept…
Digital marketing minds connect in Squamish for CIMC
What’s the best way to get digital media mavens out of their comfort zone, away from the 24/7 streaming distractions of their…
Startup job spotlight: Software developer at Affinio
With startups leading the way in Canadian innovation, every day, BetaKit does its part to help fill the talent gap with our…
Startup job spotlight: content marketer at Granify
With startups leading the way in Canadian innovation, every day, BetaKit does its part to help fill the talent gap with our…
Gallop Labs is betting on big data to crack mobile marketing
Your Facebook ads are about to become smarter than you. Toronto-based startup Gallop has bet on data science and machine…
Highflying Vancouver Snowboard Startup Capturing Major Airtime Through Mobile Solutions
Like many sports enthusiasts, Vancouver native Max Jenke dreamed of becoming a professional snowboarder as soon as he learned…
Three Branding Lessons Learned During the World Cup
Our friends at Ottawa startup Gnowit recently came out with an interesting blog post looking at some of things FIFA and other…
Atomic Reach Wants Real Content to Resonate With Real People
Toronto-based startup Atomic Reach, which helps content creators publish more effective content for their targeted audiences,…
An Online and Offline Marriage: SiteScout and Aislelabs Join Forces So Retailers Can Fully Target Customer Behaviour
Toronto’s real-time in-store marketing startup Aislelabs has partnered with Toronto-based self-serve programmatic ad…
Ahead of Its IPO Later This Month, Toronto’s Acuity Ads Makes Two Big Hires
Last month a few media outlets broke the story that Acuity Ads would be going public on the TSXV, via a $5.75 million private…