Why Alistair Croll wants Canadian startups to be more evil
Co-author of Just Evil Enough: The Subversive Marketing Handbook wants to shake up Canada’s go-to-market approach.
marketing
Growclass’ Sarah Stockdale on the new rules of marketing
In an era of noise, brands need to whisper.
Unbounce’s Peter Housley on hitting your targets in a downturn
Unbounce CMO says startup slashed its paid media strategy 30 percent.
Dapper Labs, Thinkific, AbCellera among 11 winners of 2021 BC Tech Awards
Large Vancouver companies Dapper Labs, Thinkific, and AbCellera were among the winners at last week’s 28th Technology Impact…
US-based research firm acquires Methodify, AskingCanadians from Toronto-based Delvinia
New Jersey-based research and data firm Schlesinger Group has acquired two products offered by Delvinia, a research technology…
Sharethrough postpones TSX debut amid Canadian tech IPO market struggles
Montréal-based Sharethrough has postponed its initial public offering (IPO) on the Toronto Stock Exchange. The ad exchange…
Sharethrough prices TSX IPO, aims to secure $75 million
Montréal-headquartered Sharethrough announced October 21 the pricing of its initial public offering as it looks to list on…
BBTV, Spotter enter partnership worth $154.7 million to fuel content creator growth and monetization
Broadband TV (BBTV), a media-tech company based in Vancouver, has entered a partnership with Los Angeles-based Spotter worth…
Kevin Durant’s Boardroom enters multi-year brand deal with Dapper Labs
Boardroom, a media network company founded by two-time NBA champion Kevin Durant and entrepreneur Richard Kleiman, has entered…
Shopify makes strategic investment in Israeli ecommerce marketing startup Yotpo with new partnership
Two unicorns, Canadian ecommerce giant Shopify and Israeli ecommerce marketing startup Yotpo, have signed a multi-year platform…
US private equity firm Crest Rock Partners takes majority ownership of Vancouver-based Unbounce
Crest Rock Partners, a Denver-based private equity firm, has acquired a controlling stake in Vancouver-based startup Unbounce…
Grassroots Victoria group offering pro-bono tech and marketing support to local businesses
YYJLocalsForLocals, a grassroots community of software workers in Victoria, are looking to use their digital skills to help…
Break through the noise: eight tips to help you launch your branded podcast
Since the 1920s, companies have sponsored various types of media to indirectly market their products or services, from newspapers…
Calgary-based Communo raises $3.3 million seed round
Communo, which helps connect businesses in the marketing and advertising fields, has raised a $3.3 million CAD seed round,…
Valkerie opens cohort applications six week growth marketing program
Applications are now open for Growclass, the growth marketing program designed and run by Valkerie, a Toronto-based growth…