Fatima Zaidi

Fatima Zaidi has had over nine years of experience in Business Development, Marketing, and Strategy. Her expertise in sales effectiveness, and partnerships led her to the role as VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Prior to Eighty-Eight, she was Head of Business Development at Rent frock Repeat and was responsible for the overall management of all strategic business development, marketing, and customer relationship activities nationwide. Fatima is a commentator for Global News, a content writer for Huffington Post, and was named one of marketing magazines top 30 under 30 marketers and brand developers for 2016.

Canadian Startup News April 16, 2018

7 questions that will help determine your unique selling proposition

By Fatima Zaidi

As a business owner or startup entrepreneur, one of your most critical tasks is to identify what sets you apart from your competition; or,…

Canadian Startup News March 3, 2017

Fixing tech’s diversity problem means creating a culture of inclusivity

By Fatima Zaidi

Last month, former Uber engineer Susan Fowler described a corporate culture that, to put it mildly, was insensitive to women’s concerns. According to her,…