Hiring roundup: Benevity, Unbounce, Afterpay, PocketHealth, Wrapbook

Five tech companies with a Canadian presence have recently brought on new team members. Here’s a breakdown of who is joining whom, and what they bring to the table.

Benevity adds Scott Lee as CPO

Calgary-based Benevity, which provides corporate charitable donation management software, has hired former Adobe executive Scott Lee as its first CPO.

Lee brings over 20 years of tech product executive leadership with consumer, SMB, and enterprise software businesses. Lee previously served as VP of product at Adobe Workfront, and as a product leader for Xbox and Windows.

In his new role, which he assumes on October 4, Lee will be based out of Salt Lake City and tasked with developing the company’s platform and portfolio of products, overseeing Benevity’s growing team of product management, UX, design, strategy, and research professionals.

RELATED: Former Shopify VP Janeen Speer joins Benevity as company preps for hiring spree

Lee joins Benevity’s recent additions of former Shopify VP of Talent Janeen Speer as chief people officer, and Jane Moran as chief data officer earlier this year as the company looks to fill out its executive team and hire for 300 roles this year.

In February, Benevity announced it had received new investments from impact and sustainability funds The Rise Fund and Generation Investment Management as part of Hg’s transaction to acquire a controlling stake in the company.

Unbounce hires Greg Dos Santos as CFO

Vancouver-based marketing software startup Unbounce has hired Greg Dos Santos as CFO. Dos Santos brings over 20 years of financial experience in the tech sector to Unbounce, having served at a variety of SaaS and professional services companies.

Previously, Dos Santos served as Cardinal Path’s CFO, where he supported the company’s growth and led its sale to advertising agency Dentsu. Before joining Cardinal Path, Dos Santos served as VP of finance at Blast Radius and director of finance at Maximizer Software.

Founded in 2009, Unbounce touts itself as a global leader in landing page and conversion optimization tech. It aims to allow marketers to build and test landing pages without a web developer. In June 2020, United States-based private equity firm Crest Rock Partners acquired a majority stake in Unbounce for $52 million.

Felicia Bochicchio, president of Unbounce, called Dos Santos “a modern CFO,” adding that his decades of experience leading global financial teams, mergers and acquisitions, and experience working in the adtech space “will help continue to guide Unbounce’s market leadership and growth trajectory.”

Dos Santos’ appointment follows Unbounce’s recent launch of a new artificial intelligence (AI)-guided landing page experience, acquisition of Snazzy AI in May, and promotion of Tamara Grominsky from VP of strategic growth to chief strategy officer.

Afterpay adds Ryann Carruthers as GM of Canada

Australian buy now, pay later (BNPL) company Afterpay has appointed Ryann Carruthers as general manager of its Canadian operations as the firm looks to accelerate its growth in the region.

The move comes just over a year after the company first expanded to Canada, and follows its recent expansion into the Quebec market, as Afterpay looks to capture a larger segment of the country’s BNPL market.

Founded in 2014, Afterpay offers an international payments platform that allows consumers to buy products immediately by paying for them in installments. The FinTech company, which serves almost 100,000 retailers across the world and nearly 20 million customers in North America alone, trades on the Australian Stock Exchange under the symbol ‘APT.’

RELATED: Australia-based Afterpay expands offering into Quebec as BNPL space heats up

Carruthers has over 20 years of experience in sales and account management, at a variety of tech companies. Before joining Afterpay, she recruited and led Canada’s first national field sales team at Amazon, serving as Canada regional manager for the e-commerce giant. At Afterpay, Carruthers will drive key business functions for Afterpay in Canada, including
sales, client relationships, and partnerships.

Zahir Khoja, Afterpay’s general manager of North America, cited Carruthers’ experience and knowledge in sales, account management, and field sales leadership as a draw for the company, adding that he is confident her leadership “will further accelerate” Afterpay’s Canadian growth.

PocketHealth hires Nick Stein as CMO

Toronto-based healthtech startup PocketHealth has added former Top Hat CMO Nick Stein as its first CMO.

Founded in 2016, PocketHealth offers a diagnostic image-sharing platform. According to the startup, over two million medical images are shared on PocketHealth every day “by more than 500 of the top healthcare providers in North America.” Last April, the startup raised $9.1 million CAD in its first round of funding, which was led by Toronto’s Radical Ventures.

According to PocketHealth, Stein brings leadership experience building brands, attracting top talent, and running marketing teams. Stein served as Top Hat’s first CMO, where he helped shape the startup’s strategy. Earlier this year, Top Hat raised $130 million USD in Series E funding from previous investor Georgian Partners.

Stein previously held senior marketing leadership positions at Vision Critical (now Alida), Salesforce, and Rypple, a venture-backed startup that Salesforce acquired in 2011. At PocketHealth, Stein will be responsible for building the company’s brand, driving its go-to-market strategy, and expanding awareness of PocketHealth among patients, healthcare practitioners, and administrators across Canada and the United States.

Wrapbook adds Daniela Cristea, Kevin Prince, Dan Pastuszak

Toronto and New York-based FinTech software startup Wrapbook has hired Daniela Cristea as VP of sales, Kevin Prince as director of success, and Dan Pastuszak as director of growth marketing.

Cristea joins Wrapbook from Yelp, where she served as head of sales for the company’s restaurants marketplace. In her new role, Cristea will be tasked with building out Wrapbook’s sales team. Prior to joining Wrapbook, Prince worked as director of customer success at Illinois-based HR software company Wonderlic. At Wrapbook, he will bolster the startup’s customer success capabilities.

Pastuszak previously served as senior director of global field marketing for SOTI, and head of SMB marketing for Amazon Web Services in Canada. He will lead Wrapbook’s teams’ efforts to turn qualified leads into sales, track full-funnel growth efforts, and marketing operations.

RELATED: Wrapbook raises $34 million CAD to capitalize on digital transformation in entertainment industry

Founded in 2018, Wrapbook offers payroll software for media production companies. To date, Wrapbook has raised approximately $40 million CAD in funding, including a $34 million March Series A round led by Andreessen Horowitz.

Prince and Cristea will both report to Wrapbook co-founder and CEO Ali Javid, who cited their “exceptional experience in client service,” which he said “will be a boon” to Wrapbook’s team.

Feature image of Scott Lee courtesy of Unbounce

Josh Scott

Josh Scott

Josh Scott is a BetaKit staff writer who loves to tell Canadian business and tech stories. His coverage is more complete than his moustache.