Aislelabs, a Toronto-based provider of enterprise-grade guest WiFi platforms, has announced the opening of its new UK-based office, as the company looks to build out its global expansion.
“With this new sales office, we can continue to spur the growth of the Aislelabs solution and product line.”
The company noted that it had already been working with UK companies but the new office will provide it with a permanent regional location for all its European customers. Aislelabs stated that its cloud-based platform is now being used by companies “across each continent,” which prompted the company to expand operations to new permanent offices around the world.
“It delights us to announce the next step in our expansion with the opening of our new London office,” said Nick Koudas, CEO at Aislelabs. “This provides us the opportunity to better serve our customers and access a large pool of the finest talent in the region. With this new sales office, we can continue to spur the growth of the Aislelabs solution and product line.”
Aislelabs offers a WiFi location marketing, advertising, and analytics platform that helps its customers market directly to visitors and shoppers based on their behaviour inside their brick-and-mortar spaces. It works across a number of industries and verticals including airports, retail, brands, coffee shops, cafes, restaurants, venues, hospitality, and shopping centres.
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Earlier this year Aislelabs announced a new Payment WiFi feature, aiming to help businesses monetize their WiFi infrastructure. The feature allows businesses to set up paid Wi-Fi plans and discount codes to create custom packages with varied pricing tiers, in desired currencies, as well as different validity periods. In 2014, the company raised $1.5 million in venture capital from IAF, Rho Ventures, Salesforce Inc. and a number of angel investors. It also partnered with Toronto-based self-serve programmatic ad buying platform SiteScout to retarget in-store customers on desktop, mobile, video, and social media channels.