Toronto-based Aislelabs has released the “first marketing automation platform for physical retail locations.” Aislelabs Engage is a cloud based offering that allows marketers to segment and target customers based on behaviour inside retail locations. The platform also provides analytical help for real-time marketing.
In the online space, digital retail marketers typically rely on marketing automation software and email marketing platforms to target online customers, based on their behaviour. In a release Aisle Labs said “until today they lacked the way to target shoppers based on their visits to physical retail stores. Aislelabs Engage is the first platform enabling this connection, realizing effective precision marketing to offline shoppers.”
“With Engage, we are extending our product suite, complementing our in-store traffic analytics solution, Aislelabs Flow, with the first of its kind in-store marketing automation platform,” said CEO Nick Koudas. “The Aislelabs family of products is uniquely positioned to offer a full cycle marketing platform for retail.”
Aislelabs Engage offers a cross platform mobile SDK that integrates with any app owned by a retailer or a third party. The SDK utilizes Bluetooth Low Energy (iBeacon), WiFi and GPS based technology to pinpoint the mobile device to a precise indoor location. This enables marketers to engage in location- sensitive marketing, using real-time personalized notifications. The Aislelabs platform also includes an
enterprise grade iBeacon deployment and management platform.
The tool is “powered by an intelligent cloud infrastructure,” and lets marketers segment their audience
based on in-store behavioural data. Campaigns can be created and managed using an online dashboard and
easy-to-use templates are provided for creating rich-media content across mobile platforms. Campaign
performance metrics and analytics are available in customizable report formats. Advanced algorithms analyze
millions of data points to tailor and customize the campaign to each shopper.
I asked Koudas if this would be a free or paid tool for offline stores. They haven’t settled on a firm price structure yet, but “we are happy to offer trials and pilots of the service to select stores and partners.” If businesses are interested in a trial they can they can email firstname.lastname@example.org.