Vidyard expands offering to bring personalized video to sales teams

Vidyard

Vidyard, which helps marketing and sales teams leverage analytics from video, has announced major updates to its free video messaging and screen recording app, Vidyard GoVideo. The new expansion of the Kitchener-Waterloo company’s offering aims to make it easy for sales professionals to create personalized video.

“Being able to visually show customers what they’re buying has had a huge impact on our business.”

Vidyard GoVideo’s user base has more than doubled over the last year, with its largest concentration of users in B2B markets where digital selling has become common. New enhancements to the GoVideo solution include a free mobile app, do-it-yourself video customization tools, and an expanded partner ecosystem.

“We’re thrilled with the results our customers have seen by incorporating personalized video messaging into all aspects of their sales programs,” says Tyler Lessard, vice president of Marketing at Vidyard. “We’re committed to helping sales professionals across all industries modernize the way they communicate with customers, and the latest release of Vidyard GoVideo brings us one step closer towards that goal.”

Vidyard, founded by Michael Litt and Devon Galloway who met in the Systems Design Engineering program at the University of Waterloo, aims to help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on their viewing audience, turn insights into action with enterprise integrations, and prove the impact of their video programs.

The company first began under the name Redwoods Media in 2010, as the first video production company that offers video hosting, analytics, and performance guarantees. It officially became Vidyard in 2011, the same year it graduated from Y Combinator and raised its first seed round of $1.65 million.

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In 2013, the company completed its first Series A of $6 million and launched an integration with Salesforce to help sales teams use video to qualify buyers and improve sales performance. Two years later, it completed an $18 million Series B and raised a $35 million Series C in 2016. At Collision Conference this year, Vidyard founder Litt said that the company is always trying to disrupt itself, and hinted at new products that were on the way.

Vidyard GoVideo is a free app that seeks to streamline the process of recording, sharing, and tracking engagement in personalized videos recorded via webcam or screen capture. It works as an extension to Google Chrome, Gmail and other web-based applications. With its premium version, Vidyard GoVideo users also have access to a centralized user management and reporting dashboard, native integrations with Salesforce Sales Cloud, customization of video landing pages, and embedded calls-to-action.

“Being able to visually show customers what they’re buying has had a huge impact on our business,” says Steven Smith, hiring expert at ApplicantPro. “Video helps us drive significant improvements in sales, adoption, and upsell with our customers. Since adopting Vidyard GoVideo, we’ve seen an increase in upsell revenue in some areas of our sales department of more than 65 percent.”

Image courtesy Communitech via Anthony Reinhart

Isabelle Kirkwood

Isabelle Kirkwood

Writer, globetrotter, drone pilot & David Attenborough enthusiast