Waterloo Man Creates Fake PR Agency In Ploy to Get Hired
Uniqueness seems to sell. We like what we aren’t and we want to surround ourselves with people who go against the status…
marketing
One Entrepreneur’s Reflection on the Kitchener-Waterloo Startup Community
Over the past couple of months I’ve been talking to startups in the Kitchener/Waterloo ecosystem. These conversations…
Vancouver’s Brands for the People Takes Branding Really, Really Seriously
A logo is not a brand: a great brand is really a great story. Too many startups confuse the two. Often the confusion turns…
More Than Just Contests, BrightKit is Changing the Engagement Game
Marketers have always wanted something in return for the chance to win the concert, car, or cash. They want us, and we’re…
Young Business Owners Need Strong Business Strategy As Boomers Look to Retirement, Says Report
Business owners under 35 years of age are twice as likely to be planning a business expansion when compared to owners 55 and…
Uberflip Is Trying to Give More Power to Marketers, And it Looks Cool
Uberflip is either going to make life easier for IT workers or render them more expendable. The Toronto-based startup that…
Launching a Startup? Plan Your Marketing Around These 3 Phases
Few words in startup marketing conjure up as much confusion as the word “launch”. For some, launch is a one-day event that…
Smore Debuts App Flyers to Help Mobile Developers Promote Their Wares
Seattle-based Smore, a TechStars graduate aiming to provide easy marketing publishing tools that anyone can use, today unveiled…
Influitive Raises $3.75M to Build the Definitive Influencer Marketing Platform
Toronto-based Influitive announced today that it has closed $3.75 million in seed financing, from a variety of investors including…
Sponsorfied Launching Marketplace for Brand Sponsorships
In the 2011 documentary The Greatest Movie Ever Sold, filmmaker Morgan Spurlock creates a film funded fully through product…