Two Canadian retail startups have made announcements on their growth, launching new features and partnerships. Here’s the latest Canadian retail tech news.
Lift & Co. offering cannabis retail training certification to Delta 9 employees
Lift & Co. has entered into a multi-year agreement to train employees of Delta 9, a Winnipeg-based licensed producer of medical marijuana.
The certification program is delivered through an online content platform tailored for retailers, and covers topics like product information on cannabis and how it can be consumed; how cannabis is grown, tested, and packaged; public health and harm reduction measures; and plant genetics.
“We want our retail staff to be the most knowledgeable in Canada,” said Delta 9 vice president of sales and marketing, Marshall Posner. “A lot of people will be coming to our stores in October and many will not have very much knowledge about cannabis, how to use it safely and responsibly, and what effects they can expect from the various strains and products we sell. Our priority as a company is to ensure that everyone who walks into one of our stores can easily get the knowledge they need to make an informed choice, and we think Lift & Co. has developed the best and most comprehensive training course available.”
In July, Lift & Co. announced that it would deliver a five-day version of its Cannabis Retail Training Certification program to approximately 200 employees at the Nova Scotia Liquor Corporation.
“We are thrilled to enter into a multi-year partnership with Delta 9, one of Canada’s oldest producers, and provide our best-in-class training program,” said Matei Olaru, CEO of Lift & Co. “Delta 9 is committed to superior customer service, and with our program, we’ll prepare them for October 17th and beyond.”
Tulip Retail launches TurnKey
Tulip Retail has announced the launch of TurnKey Edition, which allows retail associates to use customer preferences, past interactions, and recent purchases to send personalized messages.
The goal is to create a long-term relationship with customers. TurnKey Edition allows employees to search and browse catalogues of product information, take notes, access products available in store, and coordinate and schedule customer follow-ups.
“Clienteling is about extending the relationship between store associate and customer beyond the four walls of the physical store that brings personalization and convenience to another level, all while repositioning the associate from somebody who offers some assistance in the store into a trusted fashion and style consultant,” said Ali Asaria, CEO of Tulip. “Our new simple-to-setup Turnkey Edition can be deployed in just days – not months – allowing all retailers, regardless of size, to provide a true VIP experience to their loyal customers.
The company recently deployed its solution with fine jewelry startup Mejuri, which announced a $5 million funding round last week and plans to expand to New York City.
“We’re thrilled that Mejuri has launched Tulip for their store associates for their first brick-and-mortar store,” Asaria said. “They are the latest online retailer to view the physical store as an important part of their strategy, and we’re confident that our clienteling features will help them bring together the best of online and in-store to the delight of their customers.”
