Unbounce brings on former Bench VP as CRO


Vancouver-based Unbounce, a platform that provides tools and resources to help marketers create high-converting landing pages, has appointed Felicia Bochicchio as its first chief revenue officer.

Bochicchio was previously the vice president of sales at Bench Accounting, where she contributed to the company’s $20 million Series B round. Before that, Bochicchio served as the vice president of sales strategy at the Active Network. Bochicchio has also held leadership roles in various organizations including Pink51, which supports women-led businesses, as well as the BC chapter of Canadian Women in technology Group.

“Building a team of highly skilled, creative leaders with a passion for people continues to be a top priority at Unbounce and we’re thrilled to welcome Felicia to the team,” said Rick Perreault, CEO and co-founder at Unbounce. “Felicia’s unique ability to turn small and medium-sized businesses into high-growth companies and her dedication to ensuring diversity and inclusion remain a top priority at all levels of the organization, make her an ideal fit for Unbounce and our future.”

As CRO, Bochicchio will work on Unbounce’s customer retention and revenue growth. Unbounce said Bochicchio’s experience will help the company create new revenue streams across its core channels.

In January 2017, Unbounce announced that it was setting up its first international office in Berlin. In June 2015, the company acquired Vancouver-based Rooster Engagement Tools.


Amira Zubairi

Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.

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