Vancouver-based Unbounce acquires Rooster Engagement Tools

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Vancouver-based Unbounce, a platform that provides tools and resources to help marketers create high-converting landing pages, announced this morning that it has acquired fellow Vancouver company Rooster Engagement Tools.

Rooster Engagement Tools builds products that help online marketers increase sales, leads, and signups. Their flagship Rooster tool uses “exit-intent” technology to detect abandoning visitors and serve targeted messaging based on user behaviour.

The nature of the companies, which are both focused on online marketing and conversion optimization, make the acquisition a perfect fit for Unbounce.

“For us, this is an opportunity to team up with a company that shares our passion for online marketing and conversion optimization, and can make our technology available to a wider audience of marketers,” said Jeremy Wallace, co-founder of Rooster. “After Unbounce saw the benefit of using Rooster on their own campaigns, we discovered our company missions were closely aligned.”

Wallace will be joining the Unbounce team as chief marketing officer, while fellow co-founder Yosem Sweet will be joining as director of business optimization.

“Our core mission is to equip businesses with the tools they need to build high-converting campaigns, and Rooster allows customers to re-engage abandoning visitors with targeted messaging from their landing pages,” said Rick Perreault, CEO of Unbounce. “We could not be more excited to welcome Rooster to the family as part of our ongoing effort to bring more value to our customers.”
The Rooster team will be joining Unbounce in their Vancouver headquarters.