Thalmic Labs announces San Francisco expansion, hires former Samsung exec as CMO

Thalmic Labs, the wearable company most well-known for its Myo armband, has announced the opening of its San Francisco office as well as a new chief marketing officer.

Tara Kriese is the former senior director and head of marketing at Samsung Electronics America, and joins the company at the San Francisco office as its CMO as the company boasts that it has “doubled in size” over the past year. Kriese has had 15 years of experience marketing in consumer tech and Samsung’s VR portfolio, including the Gear VR, Gear 360, and the Samsung VR service.

“Thalmic Labs has already revolutionized the wearable technology space with the introduction of gesture control technology and the Myo armband,” said Tara. “The company is eager to expand into new markets with a strong team of leaders and developers, and I am excited to utilize my experience in marketing emerging technologies to help Thalmic Labs in the next stage of its journey.”

For its San Francisco office, Thalmic Labs plans to hire for engineering, sales, marketing, and business development positions in San Francisco and will continue to hire in Waterloo.

“Tara is uniquely skilled at developing disruptive market opportunities, and we’re excited to begin leveraging her expertise as we take a big step in expanding the company,” said Stephen Lake, CEO and co-founder of Thalmic Labs. “She’s a leader in identifying new markets, segments, channels and trends, with expertise in emerging product categories as reflected in all her accomplishments in her career.”

Before joining Samsung, Kriese held various consumer and product marketing roles at Amazon in Digital Products, Bing, and Windows Live at Microsoft and AIM at AOL.