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The app helps businesses serve their customers offline.
Oracle has been struggling to catch up with Amazon and Microsoft in cloud services, and investors have been closely scrutinizing its efforts.
Foodee is also one of the first companies to receive investment from the BC Tech Fund.
Heptio’s round was led by Madrona Venture Partners, with participation from Lightspeed Venture Partners and Accel Partners.
“A founder asked me if we had reached the point that SaaS is commodified. ‘Can you build a venture scale SaaS company anymore?’ He made three key points to support the argument,’ says Tomasz Tunguz, a VC at Redpoint.
This would mark the company’s first foray outside of the US since its launch in 2012.
One of the myths of SaaS business is that you can use generic conversion optimization tips to improve conversions from your website. But with SaaS, there are some key differences that should affect your approach to optimization.
The company just raised $3.1 million from Alven Capital, as well as Kima Ventures and Global Founders Capital.