To coincide with the launch of iOS 11, Shopify announced the launch of Shopcodes, a free app that allows Shopify merchants to create scannable QR codes.
In a blog post, Shopify explains that codes can only be generated by Shopify stores for shopping. QR codes are trackable, so businesses can see where traffic and sales are coming from in the Shopify Analytics dashboard.
Shopcodes can also be added to product packaging so shoppers can scan them to go directly to mobile checkout, and in package inserts and offline ads.
Popup shops with limited space and inventory can use Shopcodes to let customers scan products to be delivered at home.
“Customers can quickly purchase or learn more about a product wherever they find a Shopcode offline,” the blog post reads. “Displaying a Shopcode on the windows of your retail store lets you sell even when your doors are closed to customers by directing them to your Shopify store instead.”
Shopify has been making an aggressive push to mobile, most notably through the recent launch of Shopify Pay.
