Jobber, an Edmonton-founded SaaS company with a platform built for growing home service businesses, has announced it is adding Shawn Cadeau and Sara Cooper to its executive team.
Cadeau will come on as the company’s new chief revenue officer, while Cooper will join as vice president of people. This comes as Jobber announced it has grown its workforce by 70 percent in the last year, with the company moving into new office spaces in both of its Edmonton and Toronto locations.
“We’re excited to have Shawn and Sara join us at such a pivotal time,” said CEO Sam Pillar. “I think there’s a very real opportunity for Jobber to be the next Shopify-type success story in Canada.”
Prior to joining Jobber, Cadeau held leadership roles at Vena, Corel, and Adobe. In his most recent role at Vena, he served as chief revenue officer, chief operating officer, and ultimately, chief executive officer. Cadeau also served as the CMO at FreshBooks and senior vice president of global marketing at Corel Corporation. He also was responsible for product marketing for Adobe’s enterprise and server business, having joined the company through its acquisition of JetForm.
“There’s a very real opportunity for Jobber to be the next Shopify-type success story in Canada.”
“I joined Jobber because I recognized the enormous opportunity its product offers to the five million small home service businesses in North America,” said Cadeau. “The potential for meaningful disruption in this marketplace is huge.”
“Shawn brings an impressive track-record of guiding organizational expansion, which will be essential as we continue to surface the untapped potential of the global home services market that currently relies on pen-and-paper for essential business operations,” said Sam Pillar, CEO and co-founder of Jobber.
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Cooper has spent over 15 years in Toronto’s tech industry, in companies from early-stage startups to enterprise organizations. Her most recent role prior to joining Jobber was with OMERS Ventures, one of Canada’s largest investors, where she was responsible for advising a portfolio of close to 40 high-growth companies on their HR and Talent strategies.
During Cooper’s time at OMERS Ventures, she released the Startup Talent Playbook and built a mentorship network connecting startup employees with executives at other companies for professional development. She also helped develop teams at Softcohice, Lavalife, and Microsoft, and held leadership roles at D+H and FreshBooks, which more than doubled in size during her time there.
“Jobber’s ambition to be a global tech company on par with Shopify, and the market opportunity to actually do it, is one of the many things that drew me to the company,” said Cooper. “In order to do that we will have to continue our focus on developing the skills and careers of our current team as well as add new top talent across all parts of the business from operations, sales and marketing, software development and product management.”
“We are scaling rapidly, and with Sara’s experience in recruitment, people management, and culture-development—coupled with the company’s commitment to employee performance, skill development, and growth—we are well positioned to create one of the most desirable places to work in the industry,” Pillar said.
The company moved to Toronto in 2017 with a goal of tapping into the city’s vast talent pool. Its first location was at OneEleven near Toronto’s lakeshore, but recently relocated to Adelaide and Brant. Its new Edmonton office will feature what the company says is the largest private outdoor workspace in the city.
Jobber was launched in 2011 in Edmonton, targeted to home service companies like the landscaping and cleaning industries, offering scheduling, invoicing, and customer management services. It has raised four rounds of funding, amounting to over $10 million CAD, including an $8 million Series A from OMERS in 2015, and three seed investments. Jobber’s business clients have serviced over 10 million people in more than 42 countries, delivering over $6 billion annually in services to their customers.
“Home services has historically not really received its due,” Pillar told BetaKit. “If you look at the amount of attention and energy that’s being spent in [field service management] right now, by the investor community, I think it’s a good leading indicator of how significant this opportunity is for us.”
Images courtesy Jobber