CrowdRiff celebrates customer milestone as it pursues global expansion


Toronto-based CrowdRiff, a visual and social marketing solution for destination and travel brands, has announced several milestones related to its growth since 2015.

The company said it has now has over 400 customers, which represents 600 percent growth since 2015. CrowdRiff has also had 700 percent annual recurring revenue growth since 2015.

Targeting the travel and tourism industry, CrowdRiff’s platform allows customers to have a collection of curated visual assets from across the social web to post, publish, and embed across any social channels. The company uses machine learning to help users find and use relevant, high-quality, and high-performing user-generated content.

“Today’s travelers are visual decision makers—visuals heavily influence where they choose to travel and the activities they do while abroad.”

The company’s customers include Visit Austin, Destination BC, Colorado Tourism Office, CityPASS, and the Netherlands Board of Tourism and Conventions, who use it to power their blogs, websites, and advertising channels. The company’s customers are based in 22 countries including France, Australia, South Africa, Colombia, and Japan, and over the past four years, CrowdRiff has processed over 500 million visuals for its customers.

Moving forward, the company said it wants to expand its platform globally, double the team, and launch new products within the platform. CrowdRiff recently launched a Media Hub, which allows customers to store, share, and collaborate on visual content on a central platform, and last year released a visual marketing platform that allows users to source user-generated and owned visuals, and publish them to digital and offline marketing channels.

“Today’s travelers are visual decision makers—visuals heavily influence where they choose to travel and the activities they do while abroad,” said Dan Holowack, CEO and co-founder of CrowdRiff. “User-generated content, in particular, is shown to vastly increase audience engagement and conversions, but it can be time-consuming to source and manage the kinds of high-quality images branded materials require. We founded CrowdRiff to solve these problems and make it easier for marketers to inspire and influence travelers using visual content.”

CrowdRiff was named 2018’s Top Canadian Tech Startup by Metabridge in June. The company raised $2.6 million in seed funding from BDC Capital, Gibraltar Ventures, High Alpha Capital, and Foundation Capital in March 2016.

Photo via CrowdRiff.


Amira Zubairi

Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.

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