Toronto-based CrowdRiff, a visual and social marketing solution for destination and travel brands, announced $2.6 million ($2 million USD) in seed funding. The round was led by BDC Capital, Gibraltar Ventures, High Alpha Capital, and Foundation Capital.
CrowdRiff’s platform allows customers to have a collection of curated visual assets from across the social web to post, publish, and embed across any social channels. The company said it will use the funding to continue product development, accelerate hiring in its sales and marketing departments, and build their visual influence platform.
“We are impressed with CrowdRiff’s growth, robust technology platform and bold vision for transforming how organizations leverage social photos to power their websites, blogs and other marketing channels,” said Scott Dorsey, managing partner at High Alpha Capital. “We are delighted to be investing in Dan and the CrowdRiff team.”
The company counts Colorado Tourism, Travel Portland, and Explore British Columbia as customers using the CrowdRiff platform to power their blogs, websites, and advertising channels.
“The value we’re delivering for destination and travel brands is only the beginning,” said CrowdRiff co-founder and CEO Dan Holowack. “Today, every business markets an experience, not just destinations. CrowdRiff can help any brand become more aspirational and inspirational, leading the consumer to an engaging, authentic experience that extends beyond the product itself.”