Borrowell, Crowdriff, Ada among startups named Best Workplaces for Women 2019

Great Place to Work, an organization that evaluates companies based on company culture, has released its 2019 list of Best Workplaces for Women in Canada.

“We take a very strategic approach to growing our team and work hard to ensure our recruiting and hiring processes are inclusive.”

Alongside larger companies like Salesforce, Hyundai, and Mastercard, a number of Canadian startups have also been named as best places to work for women.

To be eligible for the list, organizations must be Great Place to Work Certified within the past year, and have a minimum of 15 female employees. The companies must have 90 percent of employees agree that their workplace is safe and people are treated fairly regardless of their gender.

Toronto-based Borrowell, which recently announced the launch of Credit Coach, a new tool to break down customers’ credit reports, was one of those startups that made the list.

In June 2016, Borrowell announced it would provide free Equifax credit scores, and in January 2018, Borrowell became the first company to give members access to its full Equifax credit reports, without negatively impacting credit scores. In 2018, Borrowell was also named one of the best financial services and insurance places to work as well as best for millennials.

CrowdRiff, another Toronto-based company, was also named to the list. The startup allows travel and tourism brands to discover visuals that are likely to perform well with website visitors. CrowdRiff raised an $11.6 million Series A round last year. The company currently has 82 employees, equally balanced between men and women.

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“We take a very strategic approach to growing our team and work hard to ensure our recruiting and hiring processes are inclusive,” said Amrita Gurney, VP of marketing at CrowdRiff. “We carefully consider the language we use and the platforms we leverage in posting open jobs, as well as the questions we ask candidates, and the diversity of our interviewing panel.”

In addition to CrowdRiff, Nulogy (also from Toronto) is listed. The company, which provides cloud solutions for enterprises, raised $14 million in 2016.

Yet another Toronto-based startup was named as one of the best places for women to work – Ada the automated customer service startup, with a chatbot platform customer support questions. Last year, Ada closed a $19 million Series A round, to be used towards global expansion.

Financial services provider Wave is also included on the list. Earlier this month the fellow Toronto company acquired Every, a FinTech startup that provides business accounts and debit cards to small businesses.

Wave and Nulogy, along with Wealthsimple and Flipp, also made Best Workplaces’ best places for women list in 2018.

Featured image via Pixabay.

Sera Wong

Sera Wong

Heyo, Sera here. I love infographics, organizing data, and making lists. I’m an avid lover of cats. Please send cat pics my way at @Sera_wong on Twitter.