Ada closes $19 million Series A to tackle travel and financial customer support

Ada Support

Toronto-based automated customer service startup Ada announced the close of a $19 million Series A round today, led by FirstMark Capital with participation from Leaders Fund and Burst Capital. Bessemer Venture Parnters, Version One Ventures, and LocoMobi co-founder Barney Pell all returned to follow-on from Ada’s $2.5 million seed round.

Ada says more than 30 million customers worldwide have received automated customer support through its platform.

Ada’s chatbot platform allows customer support teams to provide automated responses to inbound customer support requests and questions, and the company says it can automate up to 70 percent of client interactions. Ada recently integrated its chatbot into Zendesk’s customer service platform, and counts Telus, Coinbase, and UpWork as clients, supporting more than 30 million customers worldwide.

The company says it will use the new funding to continue its global expansion, while also expanding its customer support offerings into travel and financial services. Ada hopes to double its team size in 2019.

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“This funding is a testament to the results we’ve seen with our platform,” said Mike Murchison, Ada CEO and co-founder. “With backing from such a diverse group of global and local investors, we can continue transforming the customer experience for businesses and their customers around the world.”

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.

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