Making a working product may be considered the biggest hurdle when founding a startup, but that’s usually only a part of the battle as founders struggle to get the word out over their next big thing.
That’s where Communitech Rev comes in. The accelerator, which is launching its third cohort, is designed for companies that are product-ready but lack sales and marketing strategies. Communitech Rev helps companies refine their marketing processes with guidance from sales, marketing, and product Embedded Executives.
The four new startups joining this cohort include Dozr, which connects construction equipment renters with lenders; Alaunus, a mobile iT platform for health care; Cloud WiFi, which creates cloud-managed WiFi network services for businesses and customers; and BitHound, which helps software developers build reliable code.
The startups were selected for the program based on their current sales and marketing opportunities. While Communitech Rev takes no equity, the companies will be held accountable to weekly goals by working closely with Embedded Executives, and companies are provided with consulting from partners like Canon and Deloitte.
“I’m keen to get this cohort in-house — they’re all very different businesses but each have wonderful marketing opportunities,” said Steve McCartney, VP of Communitech’s Startup Services Group. “They’re all at the perfect stage to take advantage of the program, and really drive their sales. It’ll be exciting to see what they are able to accomplish.”
FunnelCake, BluePoint Technology, TallyFi, and Knowledgehook are continuing the next phase of the program and implemented the sales and marketing techniques learned over the past three months.
“It’s important for these companies to understand what a marketing and sales engine looks like,” said Daryl Sherman, one of the accelerator’s Embedded Executives. “We help them to understand how this matters to their success by digging deep into their businesses, and looking at sales and customers in a different way.”
Communitech Rev is a revolving six-month program and brings in new companies every three months. Applications are currently open for the next cohort beginning on May 1st.