Today in company updates: Vidyard, Firmex, RentMoola

vidyard

This week, several startups have made announcements launching new features and partnerships. Here’s the latest on company updates.

Vidyard launches ViewedIt Enterprise

In December, Vidyard announced the launch of its ViewedIt tool, which allows marketers to screen record, and receive a notification when videos have been viewed by recipients, as well as insight into how long the video was watched.

The company has now launched an enterprise version, allowing companies to share videos across their team, sync analytics with internal CRMs, and have a centralized platform for user engagement.

“We all hate getting those phone calls that disrupt our day, or those impersonal emails from automated systems. So we built ViewedIt,” said Michael Litt, CEO and co-founder of Vidyard. “ViewedIt re-humanizes this type of business communication. It helps sales reps and other business professionals quickly create personalized video messages which are then available to their recipient, on-demand. It’s a win-win for all.”

With ViewdIt, users receive immediate playback notifications that will eliminate the wondering of whether the recipient received or watched their content. They can then prioritize leads according to viewing history, which is then pushed into existing CRM systems and other business applications.

Firmex launches mobile app

Toronto-based Firmex has announced the launch of its first native iPhone/iPad app. The company’s offering, a sharing platform that allows companies to securely share highly-confidential documents, said that this now allows their customers to fulfill deals on the go.

“We’re excited to add the app to Firmex VDR,” said Mark Wright, CMO of Firmex. “we know our clients rely on our service and want to make it available to them whenever and wherever deals happen.”

RentMoola opens San Francisco office

Vancouver-based RentMoola, which allows property owners to collect rent through an online platform, has opened a San Francisco office.

The company said that the office opening is part of its US growth strategy, and has appointed Jean-Francois Cornil as Vice President of US Sales to lead and grow RentMoola’s sales and partnership channel growth. In the past, Cornil has worked in other Bay Area companies such as CardinalCommerce, JetPay Corporation, and Computop.

“We are the market leader in Canada for online rent payments and our focus has now turned to building the same reputation, traction and growth profile in key U.S. markets,” said Patrick Postrehovsky, co-founder and CEO. “We will be growing our team in San Francisco in all areas of our business which will help us achieve this goal faster and demonstrate our commitment to being one of North America’s leading FinTech companies.”

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor.