Wattpad tracks 80 million monthly users, 23 percent increase since 2018


Wattpad has announced that its platform has surpassed 80 million monthly users, which represents a 23 percent increase from 2018. The company reported that the users now spend an average of 22 billion minutes a month reading the platform’s original stories.

“Since day one, our vision has been to entertain and connect the world through stories.”

This milestone is the latest in a year of several global developments for the Toronto-based story-sharing platform, which includes the launch of Wattpad Books, the company’s first direct publishing division, multiple new deals with international studios and brands, and global rollouts for the company’s latest monetization initiatives, Wattpad Premium and Wattpad Paid Stories.

“Wattpad exists because of the talented writers and supportive readers who have helped our community and product grow all over the world,” said Jeanne Lam, general manager of Wattpad. “Since day one, our vision has been to entertain and connect the world through stories, and this milestone represents both our user growth and the success we’ve had making Wattpad the best platform in the world for writers and their fans.”

This year, Wattpad formed partnerships with Sony Pictures Television, UK-based Penguin Random House, Italy entertainment company Mediaset, Dutch production company NL Film, iflix in Indonesia, Singapore-based Mediacorp, and Times Bridge, which owns one of India’s largest media companies.

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Wattpad was founded in 2006, following a collaboration between founders Allen Lau and Ivan Yuen. By January 2018, Wattpad had received almost $156.8 million CAD ($117.8 million USD) in funding from investors. This included a $17.3 million CAD in 2012 and a $61.25 million CAD round in January 2018.

“We’re excited to continue to welcome new readers and writers to Wattpad, connecting them to stories they love and to each other, while bringing Wattpad stories to new mediums and audiences around the globe,” Lam said.

Image courtesy Wattpad

Isabelle Kirkwood

Isabelle Kirkwood

Isabelle is a Vancouver-based writer with 5+ years of experience in communications and journalism and a lifelong passion for telling stories. For over two years, she has reported on all sides of the Canadian startup ecosystem, from landmark venture deals to public policy, telling the stories of the founders putting Canadian tech on the map.

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