Vidyard to power HubSpot’s new video service

Vidyard-Devon Galloway

Kitchener-based Vidyard is powering HubSpot’s new video solution.

Announced at the INBOUND marketing conference in Boston. HubSpot Video will offer video hosting, in-video CTAs and forms, video analytics, and personalized video messaging to give HubSpot businesses another way to connect with customers.

“It’s an important partnership that will bring immediate value to the HubSpot community.”

The technology behind it is Vidyard’s GoVideo, the company’s flagship personalized video messaging app launched a year ago.

“Video is the most powerful way to truly connect with customers and deliver the types of personalized experiences they’ve come to expect. But for most organizations, video remains difficult to create, impossible to track, and disconnected from the applications that drive their business,” said Michael Litt, CEO and Co-founder of Vidyard. “We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision. HubSpot users now have access to the industry’s best tools for video hosting, video analytics, and personalized video creation throughout HubSpot helping them generate more business and deliver exceptional customer experiences.”

Vidyard noted a rise in video use among its own sales and marketing professional users; in 2017, the company reported that its B2B customers published 83 percent more videos on average compared to last year.

“Video helps businesses better connect with today’s audiences while creating a level of authenticity that is difficult to achieve with other forms of content. It’s no longer just about highly produced brand videos, people are gravitating towards authentic and personalized videos as a better way to learn and a more human way to connect with brands,” said Kipp Bodnar, CMO of HubSpot. “Through our partnership with Vidyard, we’ve equipped growing businesses with the tools they need to leverage video content and one-to-one personalized videos at every stage of the customer lifecycle right inside of HubSpot. It’s an important partnership that will bring immediate value to the HubSpot community.”

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor. Follow her on Twitter @jessicagalangg or send her pitches to jessica.galang@betakit.com.