Vancouver-based Trulioo taps Zac Cohen as chief operating officer

Two months after annoucning $70 million in funding, Vancouver-based FinTech startup Trulioo has announced Zac Cohen will join as the company’s COO.

Cohen has served as Trulioo’s general manager since 2015. In his new role, Cohen will be responsible for pushing forward Trulioo’s software solutions, overseeing the startup’s senior leadership team, spearheading the company’s global growth, and will have more responsibilities pertaining to Trulioo’s policy, budget, and investor relations.

“Zac’s depth of experience and expertise make him a vital contributor to our executive team.”
– Stephen Ufford, CEO

“Zac has played a critical role in Truloo’s success over the past five years. Not only has he stepped up to run day-to-day operations, under his leadership revenue has grown 150 percent year-over-year and our headcount has tripled to 140 staff across our Vancouver, San Francisco, and Dublin offices,” said Stephen Ufford, CEO of Trulioo. “Zac’s depth of experience and expertise make him a vital contributor to our executive team as we continue to grow and thrive while advancing our mission of financial inclusion.”

The company said during his time as general manager, Cohen grew the reach of GlobalGateway, Trulioo’s online electronic identity verification service, which was later enhanced in 2016. He also headed up the release of EmbedID, a front-end tool that customers in real-time across multiple markets while meeting Anti-Money Laundering and Know Your Customer guidelines with a minimal amount of code.

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“Trulioo’s journey from startup to scaleup is the epitome of why tech is the most impactful and exciting industry in the world,“ said Cohen. “We’re on a mission to build trust online and ensure that everyone everywhere has the opportunity to participate in the digital economy. We have ambitious goals. To succeed, we will require top talent to help get us there. I am excited to lead our efforts [to build] a world-class tech company.”

Trulioo was founded in 2011 by Ufford and now-board director Tanis Jorge, aiming to provide instant global identity verification. The company’s software analyzes, profiles, and determines if traffic is coming from a human or from a bot, in order to allow businesses to focus marketing efforts on real online traffic.

To date, Trulioo has raised $96.6 million in funding from early investors including Blumberg Capital, BDC Capital, and American Express, in addition to new investors, Goldman Sachs, Citi Ventures, and Santander Innoventures. The company employs more than 140 staff across its three offices in Vancouver, San Francisco, and Dublin. A Trulioo spokesperson told BetaKit the company hopes to grow to 200 employees within the next year.

Image courtesy Trulioo

Isabelle Kirkwood

Isabelle Kirkwood

Isabelle is a Vancouver-based writer with 5+ years of experience in communications and journalism and a lifelong passion for telling stories. For over two years, she has reported on all sides of the Canadian startup ecosystem, from landmark venture deals to public policy, telling the stories of the founders putting Canadian tech on the map.

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