Uberflip raises $41 million CAD from DC-based Updata Partners

marketing

Toronto-based Uberflip has raised a $41 million CAD led by Washington DC-based Updata Partners.

Uberflip’s platform allows B2B marketers to create personalized content at scale. All blogs, social, and videos are found on one platform, and users can receive insight into optimizing future content for readers.

Uberflip has over 1,000 B2B customers, including Stantec, Schneider Electric, MongoDB, and Pivotal Software.

“Uberflip’s new funding validates our vision and demonstrates excitement around the category of content experience which we’ve worked so hard to create,” said Yoav Schwartz, Uberflip’s co-founder and CEO. “This investment will be used to support ongoing product development aimed at enabling personalization, increasing engagement, and accelerating audiences along the buyer journey.”

Uberflip currently has over 1,000 B2B customers, including Stantec, Schneider Electric, MongoDB, and Pivotal Software.

“Marketing strategies like account-based marketing, personalization, and sales enablement all hold incredible opportunity and promise, but as they gain prominence, marketing leaders are left struggling to adopt and integrate them in a cohesive way,” said Randy Frisch, Uberflip co-founder, president and CMO. “These new go-to market strategies create the perfect storm for Uberflip—helping marketers increase engagement and accelerate revenue by delivering personalized content experiences at scale.”

Updata Partners’ Jon Seeber and Arun Singh will join Uberflip’s board of directors.

Photo via Unsplash

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor. Follow her on Twitter @jessicagalangg or send her pitches to jessica.galang@betakit.com.