Trellis, an Ottawa-based SaaS startup, has entered into an agreement to acquire Apixibot, a fellow Ottawa company that provides an ad optimization platform.
Founded in 2019, Apixibot offers marketing analytics to businesses with the intent to grow their client base. With Apixibot’s customer relationship management tools, users are able to learn more about their target market and get insights about their competition through an automated process.
Launched in the same year, Trellis offers a cross-channel demand generation platform that leverages consumer data to deliver potential revenue growth for its existing clients, mainly Shopify brands.
Powered by artificial intelligence, the company’s technology uses an algorithmic approach to target consumers using search, audience, competitor products, and other techniques. Trellis claims that brands using this approach are seeing a 15 to 20 percent improvement in marketing ROI.
RELATED: Report: 61 percent of Canadian companies use automation to run their business
Trellis’ main product is its fully automated Amazon advertising platform, where users can track ad performance analytics, create video advertisements, and delegate the keyword search process to its one-stop-shop software.
With Apixibot’s pixel technology, Trellis said it will integrate consumer data from online stores with data from other retail channels to further enhance their automated marketing technology.
“More and more merchants are relying on platforms like Shopify to build their online stores,” said Fahim Sheikh, CEO of Trellis. “With this innovation, merchants will be able to efficiently deploy their advertising dollars with a significantly better ROI using our full-funnel technology.”
Driven by the rise of social media, the marketing automation software market is forecasted to reach $104 billion USD by 2025, according to a report by Market Research Future (MRF). The report also states that the global market is expected to experience a “windfall,” owing to the rapid shift in digitization from companies across the world.
“E-commerce businesses spend significant resources on marketing but still struggle to understand what truly resonates with buyers to be able to streamline the time and effort spent on these activities,” said Parm Gill, founder and CEO of Apixibot.