Startup Canada Podcast Ep.142: The psychology behind a winning UX with Jason Goodman

Jason Goodman

What does an entrepreneur with a skill set in psychology, product design, marketing and business development do? They scramble up their expertise and deliver a one-of-a-kind digital agency rooted in human-centered innovations, immersing users in holistic experiences.

“I was fascinated by how people work, think and learn, but also how we don’t work and how we can help people with that, the entry point was psychology.”

Jason Goodman is one of Canada’s top design and UX trailblazers and the founder of You X Ventures, a Toronto-based startup accelerating social impact ventures to reach their goals through design, incubation, and investment.

In this week’s #StartupPodcast, host Rivers Corbett talks to Goodman about how he’s bridging the gap between doing good while making a profit and how he’s driving his mantra, people over pixels.

The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.

You can find every episode of The Startup Canada Podcast Show at


Startup Canada

Startup Canada is a grassroots network of entrepreneurs working together to build an environment for entrepreneurship in Canada.

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