When your employees are happy, business does better. For David Segal, knowing how to hire and creating the right environment for employees was just as close to his heart as the products he’s delivering to the world.
“The number one most important thing in business is culture and hiring.
Segal is a serial entrepreneur and co-founder of DavidsTea, a Canadian speciality tea empire with more than 200 stores across North America.
Before stepping down in 2016, Segal grew the company to become a $200 million retail giant. Having successfully created the brand culture that transcended a tea vendor to a gallery of 150 different unique tea blends, Forbes named DavidsTaA one of the 25 most innovative consumer and retail brands in the world. In 2013, Oprah Winfrey publicly expressed her love of DavidsTeA on her show and magazine on several occasions. Today, Segal is expanding his visionary mind with a new restaurant business, Mad Radish, that just launched this summer.
In this week’s #StartupPodcast, guest host Janice McDonald talks to Segal about how branding can make or break a startup, and how he transformed the industry of one of the world’s oldest and most-loved beverages.
The Startup Canada Podcast Show is a production of Startup Canada, a grassroots, entrepreneur-led movement to bring together, celebrate, and give a voice to Canada’s entrepreneurship community. On the podcast, award-winning entrepreneur host Rivers Corbett speaks with the movers and shakers of Canada’s entrepreneurship community to give a glimpse into the future of business, and share insights on everything from social innovation to the future of work, investing, and why we need to think bigger to take our businesses global. Join Rivers Corbett for new episodes every Tuesday airing at 10 AM ET for lessons, trends, and opportunities in entrepreneurship from Vancouver to Fredericton; and Israel to Peru.
You can find every episode of The Startup Canada Podcast Show at www.startupcan.ca/podcasts/.