Shop Pay to be offered to non-Shopify merchants on Facebook, Google


Shopify is set to extend its online checkout offering, Shop Pay, beyond the Shopify merchant network.

The company announced Tuesday, Shop Pay is set to become the first Shopify product to extend beyond Shopify merchants, and will soon be available to any business selling on Facebook and Google.

Shopify called the extension of its checkout offering “a pivotal step” towards becoming the preferred checkout for all merchants.

“Since launching, Shop Pay has set the standard for checkout experiences, facilitating more than $24 billion in orders,” said Carl Rivera, vice president of product for Shop. “According to studies, cart abandonment averages 70%, with nearly 20% occurring because of a complicated checkout process. Shop Pay makes that process fast and simple, and the expansion to all merchants selling on Facebook and Google is a mission-critical step in bringing a best-in-class checkout to every consumer, every merchant, every platform, and every device.”

Shopify claims Shop Pay is the highest converting checkout offering available online. Shopify called the extension of its checkout offering to non-Shopify merchants “a pivotal step” towards becoming the preferred checkout for all merchants.

Shop Pay will initially be available on Facebook and Instagram later this summer, followed by Google later this year. With the extension of the offering, Shopify will have access to more than one million merchants across both platforms, and the more than 1.8 billion people that log on to Facebook and one billion shopping sessions that take place on Google, each day.

Over the last year, Shopify has continually signed new partnership deals with large tech firms and social media companies. Last month, Shopify announced it was expanding Shop Pay to Google for its United States merchants. Shopify and Google have been partners since 2012 and have been notably expanding that partnership of late. Last month, the companies announced at Google I/O that Shopify merchants will be able to reach more customers through Google’s services, including Search, Maps, Images, Lens, and YouTube through a different integration.

Earlier this year, Shopify also brought Shop Pay to Facebook and its subsidiary, Instagram. At the time, the deal represented the first time Shop Pay had been expanded beyond Shopify to offer the checkout product to merchants on social media platforms. The Ottawa firm struck a different partnership with Facebook in 2020 to launch e-commerce solutions for the social media giant’s users.

Shopify has also been busy inking deals with social media platforms such as TikTok, as well as Google-owned YouTube. Shopify and YouTube have been said to be working on a new integration that would allow for products to be sold directly through YouTube.

Shopify president Harley Finkelstein called the extension of Shop Pay to non-Shopify merchants just one step towards Shop Pay becoming the internet’s preferred checkout option.

Meagan Simpson

Meagan Simpson

Meagan is the Senior Editor for BetaKit. A tech writer that is super proud to showcase the Canadian tech scene. Background in almost every type of journalism from sports to politics. Podcast and Harry Potter nerd, photographer and crazy cat lady.

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