Incubators are often regarded as the place where software companies quietly work on the next big disruptor in industries like FinTech or SaaS. But as the collaborative workspace model gains traction, it was only a matter of time before that model would extend to the arts, which, in its nature,
relies on the creativity of both friends and strangers coming together.
Yesterday, Ryerson University launched The Music Den, which will act as a space where innovators in the music space can receive mentorship, guidance, and support. Anyone with an idea for music businesses and technologies is eligible to apply to the Music Den and pitch their concept to the steering committee for consideration, which includes industry leaders like Universal Music Canada president and CEO Jeffrey Remedios.
“Ryerson’s new Music Den will support Toronto’s growing reputation as a hub for music creation, innovation and talent,” said Ryerson University president and vice-chancellor Mohamed Lachemi. “We are excited to contribute to Toronto’s Music Strategy and look forward to the dynamic ideas, initiatives and enterprises the Music Den will create.”
Toronto’s Music Strategy was unveiled in April, and outlines a series of initiatives, in collaboration with federal and provincial governments, intended to support Toronto’s music business economy. Toronto is currently North America’s third largest music market.
“Toronto is already a world-class music city, and our aspirations for growth in this sector are many, as evidenced by the City’s Music Strategy,” said councillor Michael Thompson, chair of the Economic Development and Culture Committee. “By supporting emerging entrepreneurs and innovators, and by collaborating with industry partners, programs like the Music Den can encourage the business of music and support an environment friendly to creators.”
To be considered for a space, applicants must be focused on solving a significant issue in the music industry with an innovative approach — a few examples include Sodatone, which uses big data analytics to help executives find emerging artists, and Lefty Music, a one-stop shop artist development and production agency for emerging Toronto musicians.
Applications to The Music Den are open on May 1 through the Transmedia Zone website.
Photo courtesy Brian Bettencourt