RE/MAX of Western Canada partners with Vancouver-based Two by Fore

Taking a cue from many companies in the FinTech industry scrambling to stay ahead of innovation by partnering with startups, RE/MAX Canada announced a partnership with Vancouver-based Two by Fore.

Two by Fore is an online real estate community that connects homebuyers with real estate professionals. Users can post questions to the community. In turn, real estate professionals answer and provide expertise, and get more attention as more people ‘like’ their responses.

“Anyone who has worked with a highly qualified real estate agent knows that they offer a wealth of knowledge that provides exponential value to buyers and sellers,” said Adam Lerner, Two by Fore co-founder and CEO. “However, we knew from research that most consumers weren’t benefitting from professional knowledge early in the process to make decisions about homes, neighbourhoods, prices, or even their agents.”

As more consumers turn to online reviews and communities for opinions on many purchases, the partnership will allow RE/MAX to establish a more grassroots presence to homeowners and buyers.

“Our partnership with Two by Fore will allow our sales associates to be further recognized as experts on various aspects of the home buying and selling process,” said Elton Ash, regional executive vice president of RE/MAX of Western Canada. “This, along with RE/MAX of Western Canada’s goal of being on the forefront of technology and innovation, makes our partnership with Two by Fore a natural fit.”

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.