Victoria-based Redbrick, a startup that acquires and builds innovative digital companies, has acquired Delivra, a CM Group brand and a provider of automated email marketing solutions from Indianapolis.
Based in Nashville, Tennessee, the CM Group conglomerates email marketing platforms, and works with companies to help with marketing.
Barbara Berry, who previously worked as the general manager and vice president of product for Delivra under the CM Group, has been promoted as Delivra’s CEO.
Since its founding in 2011 by CEO Tobyn Sowden, Redbrick has bolstered its group of companies, acquiring startups such as Leadpages and developing Shift, Rebase, and Assembly.
The acquisition marks Redbrick’s second major deal in the past two years, with Delivra becoming the fifth company to join Redbrick’s growing portfolio.
The firm said its acquisition of Delivra will enable Redbrick to grow its offerings that empower digital entrepreneurs.
Redbrick also said that Delivra’s customer retention and lead generation capacity will complement Leadpages’ no-code, landing page builder and play a crucial role in expanding Redbrick’s ability to offer a full range of digital products and services.
The startup claims its purchase of Minneapolis, Minnesota-based Leadpages in March 2020, brought Redbrick’s annual revenue run rate to $80 million in 2020. In the previous year, Redbrick contributed $500,000 in the form of debt financing to Shift.
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A spokesperson for Redbrick told BetaKit that Delivra will continue to operate independently. Barbara Berry, who previously worked as the general manager and vice president of product for Delivra under the CM Group, has been promoted as Delivra’s CEO.
Launched 15 years ago, Delivra has developed an email marketing software that aims to help businesses execute multi-channel marketing campaigns. Its user base sends 200 million messages per month on average, reaching a global network of contacts.
Redbrick will retain all employees at Delivra and continue to headquarter its businesses in Indianapolis. The company intends to expand its employee base with new hires in the engineering and marketing fields.
Featured image from Redbrick