Victoria-based Redbrick acquires website-building startup Leadpages

Redbrick acquires and builds digital companies.

Victoria-based Redbrick, which acquires and builds innovative digital companies, has acquired Minneapolis, Minnesota-based Leadpages, a website builder that enables small businesses to build public websites while generating leads.

Leadpages has a proven track record of helping clients successfully accelerate their growth.”

Redbrick is the parent company to a portfolio of digital companies. It operates with an organizational model that provides its companies strategic, executive-level oversight, as well as shared services related to human resources, finance, and creative services.

Tobyn Sowden, CEO of Redbrick, told BetaKit the company seeks businesses that have a strong brand, product-market fit, and the ability to implement Redbrick’s strengths to drive growth, such as digital marketing.

Sowden added that Redbrick acquired Leadpages for its team and established product-market fit. Leadpages is a marketing-focused, no-code website builder that enables entrepreneurs and small-business marketers to build and publish websites with a focus on generating leads and transforming clicks into customers.

“With access to affordable tech resources like Leadpages, a no-code website builder with a focus on marketing, entrepreneurs and small business, marketers will get the support they need to optimize their platforms, generate leads, and then convert those leads into returning customers, without the need for a web development team and marketing department,” said Sowden.

The acquisition of Leadpages marks the expansion of Redbrick’s portfolio, bringing its annual revenue run rate to $80 million in 2020. Following the acquisition, Leadpages will operate under the Redbrick portfolio and shared-services model. Leadpages’ 40 person team will continue to operate out of Minnesota.

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“Entrepreneurs and small businesses need support, not only easily building user-friendly websites, but also converting website visits to sales, and Leadpages has a proven track record of helping clients successfully accelerate their growth,” said Sowden, CEO of Redbrick. “Redbrick is thrilled to welcome Leadpages to our family, and we are committed to working alongside their team to continue offering current and future customers innovative, straightforward approaches to growing their businesses online.”

Leadpages has raised $38 million USD to date and its platform currently has over 40,000 users. The company’s general manager, Jason Heath, said he hopes to help more entrepreneurs build result-focused websites with the executive support and digital marketing expertise of Redbrick’s team.

“The Leadpages team looks forward to this new phase of growth under the Redbrick portfolio, and we will work alongside them to guide our team and loyal customers throughout this transition,” said Heath.

Redbrick previously contributed $500,000 in the form of debt financing to its portfolio company Shift, in December.

Image source Redbrick


Amira Zubairi

Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.

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