After a year of research and development, two-time founder Katherine Homuth has taken to Kickstarter to launch Sheerly Genius, which Homuth calls the “strongest sheer tights in the world.”
Made of ballistic-grade fibers, Sheerly Genius promises to withstand up to 50 wears. The company says that the average woman will spend $250 to $875 for 50 wears of generic or name-brand sheers, meaning that women can save over 25 pairs of those from the landfill with Sheerly Genius thanks to its durability:
The company is currently backed by Y Combinator, with manufacturing and design operations based between Mountain View and Toronto. In the past, Homuth has founded companies like ShopLocket, was acquired in 2014 by global manufacturing and design company PCH; and angel investing group Female Funders, which was acquired by Highline BETA last year.
Homuth expressed her excitement at returning to the startup world. “I love angel investing but couldn’t imagine moving permanently to the investor side of the table,” she said. “I like building and operating startups way too much. There is nothing like the roller coaster of starting a company, the highs are high and the lows are low. As an investor I think I lost touch with that, and I’m really enjoying being back in the trenches.”
Tights will cost $79 for the first 1,000 customers, before the retail price jumps to $145.
