Neil Sweeney, CEO of JUICE Mobile, has announced the launch of Freckle IoT, a new stand-alone company building ad tech for the coming generation of connected devices. In a release today, Sweeney stated that Freckle’s beacon network will allow advertisers to connect with consumers in a way that aligns in-store and out-of-store experiences.
âFreckle permits brands to establish and maintain personalized consumer relationships, while allowing advertisers to deliver messages that are measurable,â said Sweeney. âBringing the brand activation outside of the store to the interested and connected consumer reframes the conversation. Our solution is immensely scalable, both geographically and in its capacity to connect with future devices. Freckle connects all the dots.â
While Freckle will operate as a stand-alone company, it will benefit from an exclusive sales relationship with JUICE Mobile, leveraging the mobile ad tech firm’s established base to accelerate traction. Sweeney said that Freckle is already implementing its beacon solution into billboards and digital screens, and an SDK is on the way to allow mobile publishers to make their applications proximity-enabled. Sweeney was careful to note that the beacon-based ad network is strictly opt-in for mobile consumers.
âMobile advertising is moving to a world where the phone will activate objects and information around you,â Sweeney said. âFreckle is devising strategies to expand and encompass the greater âInternet of Thingsâ by connecting directly to consumers via next generation devices â both known and unknown. Our beacon network is just the start.â