Fitplan raises $6.2 million to connect people with fitness professionals

Vancouver and Los Angeles-based Fitplan Technologies, which has developed a mobile fitness platform, has raised a $6.2 million CAD ($4.7 million USD) funding round led by Lerer Hippeau, Bullpen, Advanceit, and Imaginary VC.

Founded in 2016 by Canadian nutrition and fitness experts London Hamilton and Cam Speck, Fitplan aims to provide users with curated fitness plans from fitness influencers, athletes, fitness models, cancer survivors, bodybuilders, wellness coaches, gym owners, and parents. The company’s app, which currently has over 35 trainers and 50 Fitplans, aims to help users meet their fitness goals at the gym and at home by offering a series of routines and plans that range from 30 to 90 minutes per training session for three to six days a week.

“Fitplan is the only digital resource connecting fitness enthusiasts with the actual workout plans and methods of their favorite social influencers and athletes,” said Hamilton, co-founder and CEO of Fitplan Technologies. “Our goal is to make the strategy of fitness easy with plans that put users’ minds at ease and the body to work with easy-to-follow routines and progress-tracking for each day of the plan. We are thrilled to have such a great group of VCs backing us as we bring more of what we do to a bigger community, at a fraction of the cost of using a personal trainer.”

Fitplan said it will use the funding to further develop its product experiences, grow its community, and bring on more fitness influencers into its platform and the fitness space. The company also plans to expand its team with new hires.

“Fitness and nutrition continue to be an important growth trend we’re watching closely,” said Graham Brown, a partner at Lerer Hippeau. “The mobile platform Landon, Cam, and the Fitplan team are building is empowering both fitness experts and their followers, while growing a dedicated community and making elite-level personal training accessible to everyone.”

Photo via Fitplan.


Amira Zubairi

Amira Zubairi is a staff writer and content creator at BetaKit with a strong interest in Canadian startup, business, and legal tech news. In her free time, Amira indulges in baking desserts, working out, and watching legal shows.

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