Fitness tech startup Trainerize acquired by ABC Financial


Vancouver-based fitness tech startup Trainerize has been acquired by ABC Financial, a United States-based software provider for the fitness industry. The purchase price of the acquisition has not been disclosed.

CEO of Trainerize, Sharad Mohan, will join ABC Financial as managing director.

ABC will offer “Trainerize powered by ABC” as an add-on module to its platform, and Trainerize will continue to be available as a standalone solution. Following the deal, ABC Financial will be adding Trainerize’s entire 55-person staff to its team. Sharad Mohan, CEO of Trainerize, will join ABC Financial as managing director.

“Our mission is to make fitness accessible,” said Mohan. “Together with the ABC team, we have the opportunity to positively influence the lives of over 25 million members and expand the solution for the 150,000 trainers who use this product.”

Founded in 2008, Trainerize has developed software aimed to help brick-and-mortar personal training businesses grow their fitness business and sign up more clients through online training sessions, meal planning, and in-app messaging. Trainerize’s platform is built for independent trainers, fitness clubs, and enterprises.

RELATED: Fitplan raises $6.2 million to connect people with fitness professionals

Vancouver is home to a number of tech startups operating in the fitness industry. Fitplan Technologies, for example, aims to help users meet their fitness goals at the gym and at home by offering a series of routines and plans. Form, also based in Vancouver, has developed augmented reality swim goggles for athletes.

In May, Trainerize began to offer packages allowing fitness clubs to quickly launch their online services and a custom mobile fitness app for their members. The startup said the move was motivated by the COVID-19 pandemic and the shutdown of fitness businesses, such as gyms and yoga studios, which left many fitness businesses without a source of revenue.

Image source Unsplash. Photo by Karsten Winegeart.

Isabelle Kirkwood

Isabelle Kirkwood

Isabelle is a Vancouver-based writer with 5+ years of experience in communications and journalism and a lifelong passion for telling stories. For over two years, she has reported on all sides of the Canadian startup ecosystem, from landmark venture deals to public policy, telling the stories of the founders putting Canadian tech on the map.

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