Vancouver-based Eventbase, which builds mobile apps for big events and conferences, has raised $8.56 million in funding from Madrona Venture Group and the BC Tech Fund.
Eventbase also received additional financing from Silicon Valley Bank and Espresso Capital. The company has raised a total of $19.09 million to date.
Eventbase develops mobile apps for events and conferences, and has worked with clients like Microsoft, IBM, and Salesforce. Formerly known as Xomo, the company has won Gold for “Best Event App” at the Event Technology Awards.
“Eventbase has taken tremendous strides toward becoming the dominant provider of mobile event technology for enterprise, and we look forward to seeing further growth with this new round of investment,” said Paul Goodrich, managing director at Madrona Venture Group.
“Eventbase has taken tremendous strides toward becoming the dominant provider of mobile event technology for enterprise.”
Eventbase said it plans to use the funding to accelerate the group of its enterprise event apps and data. In addition to announcing its funding, Eventbase has also launched Data Stream, which gathers in-depth data across various conferences, events, and meetings hosted within the Enterprise Event App. Users can generate customer insights about ROI, attendee needs, pain points, and app experiences by leveraging the product’s business intelligence tools and marketing systems.
“We’ve built the industry’s most advanced data platform to help our enterprise customers better understand and shape the journey of their attendees,” said Jeff Sinclair, co-founder and CEO at Eventbase. “Data Stream will let enterprises take personalization to another level and drive the next generation of intelligent mobile experiences at events.”
Eventbase raised an $8 million Series B led by Madrona Venture Group in December 2015. The company also raised a $2 million Series A round in November 2014.