Craig Hunter leaves Bitmaker Labs to join Ritual

Craig Hunter, Bitmaker Labs

Craig Hunter has been through a lot as CEO of Bitmaker Labs for the past year and a half. In a recent blog post published to his personal site, Hunter describes the process of revitalizing a business he perceived as “fundamentally underperforming and broken.”

After cleaning up the financials, growing the team and course offerings, Hunter says that Bitmaker is on track to graduate 1,000 students over the next year. Hunter’s commitment to digital literacy also expands to the political sphere, having recently penned an open letter asking the federal government to adopt coding as Canada’s third language.

Hunter also announced, however, that his time at Bitmaker Labs has come to an end as he takes on a position at Toronto-based Ritual, the recently launched food delivery startup.

“It’s been a wild ride and I’m proud to be an owner,” Hunter said of his time at Bitmaker Labs. “I was upfront when I joined that running a brick and mortar business would never be my dream and the company is in the best place it’s ever been in its history.”

Despite the kind words for Bitmaker, Hunter is clearly excited to be joining Ritual, noting that he is the fifth former CEO at the company, with a founding team of ex-Google employees. “I’ve hopped on another rocket ship technology company,” Hunter said.

Related: Ritual expands rapidly in Toronto, plans to enter U.S. lunch market

Douglas Soltys

Douglas Soltys

Douglas Soltys is the Editor-in-Chief of BetaKit and founder of BetaKit Incorporated. He has worked for a few failed companies and written about many more. He spends too much time on the Internet.

5 replies on “Craig Hunter leaves Bitmaker Labs to join Ritual”
  1. Avatarsays: Will Richman

    It’s disappointing to watch Craig distort the truth like he has over the past year:

    1) Not giving his team enough credit for their hard work by not mentioning a single team member’s name

    2) Calling the business under-performing when we were on track for 2 full classes when he arrived

    3) “Misspeaking” about increasing the course offerings under his supervision – 2 were running, 3 more were in-progress

    4) Winning awards (Ivey’s QuantumShift) by taking recognition for a significant amount of work that was already in place before he arrived

    Luckily for Craig, I, Bitmaker’s previous CEO responsible for an “under-performing” business, was “strongly encouraged” to sign a waiver restricting me from saying much more as part of my departure.

    My advice for the next time Craig (or any first time CEO) “gets recruited” to a company is – when things go right, give your team all the credit, when things go wrong, take all the blame.

    1. Avatarsays: TorontoJM

      Interesting. I emailed him with ideas while at Bitmaker, which he loved. Even had a lunch and shared more ideas, which he also loved. Never heard from him again after following up twice. I knew he no doubt was pitching them as his own. Not to worry. Things have a way of coming around in life. I sense he will be one of these young men who jumps from org to org, in lieu of actually riding anything out, the second it gets hard, and the new gig has now morphed to performance required.

      1. Avatarsays: Craig Hunter

        It was a really busy gig, genuinely apologize if I didn’t follow up and I highly doubt keeping your ideas was the cause. Feel free to email me directly any time, will do my best to make up for it:

    2. Avatarsays: Ian Gerald King

      I was a student in Bitmaker’s second cohort in 2013 and was part of the initial team that got BrainStation started. I vouch for everything Will is expressing.

  2. Avatarsays: Craig Hunter

    For clarity, this was a blog post on my personal blog for friends and family to save a long status update (posted on Facebook and Twitter) about where I ended up since people kept asking… I actually left Bitmaker 3 weeks ago and have been working at Ritual without taking any time off. I said my goodbyes to our whole team in private and had about 30 minutes to write a post after Bitmaker finally got their public post up.

    You’re all entitled to your opinions, but feel free to email me any time:

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