BuzzFeed to open Toronto newsroom

Popular top-10 list generator and cat-loving site BuzzFeed announced today its plans to open shop in Canada. At the annual DX3 conference, Keith Hernandez, BuzzFeed’s VP of Global Revenue, stated its first editorial newsroom will arrive in Toronto sometime “this spring.” Hernandez didn’t indicate if and when the hiring for the office will commence, nor how many reporters will be working within the newsroom.

During his keynote presentation, Hernandez spoke about “how to create content that doesn’t suck” and highlighted that BuzzFeed found success when it embraced social, specifically noting, “Social sharing is one big selfie. It’s a reflection of “look at all the fun things I’m finding online.”

In August, Buzzfeed raised $50 million from Andreessen Horowitz, which put its value over $850 million. The BuzzFeed head office is based in New York and the company was founded in 2006 by Jonah Peretti.

Ian Hardy

Ian Hardy

Ian is publisher at MobileSyrup. He's been quietly creating and building things for years and is completely addicted to Tim Hortons.