Vancouver-based BroadbandTV (BBTV), a media and technology company representing YouTube talent through its global multi-platform network (MPN), announced that it is has signed a deal with Univision Communications, an American Spanish language broadcast network, to amplify its 16 YouTube channels and manage fan-uploaded content. Univision currently has the largest audience of any Hispanic-oriented TV news network in the US.
BroadbandTV has signed the deal with Univision Digital, the digital division of Univision Communications. BroadbandTV will provide content management services for Univision’s popular channels such as Como Dice el Dicho and Primer Impacto in order to build stronger engagement with Univision’s digital audience on platforms like YouTube.
“The growing Hispanic demographic in particular has huge potential and it will remain a strategic focus for BBTV as we continue to expand our business and global operations,” said Shahrzad Rafati, the founder and CEO of BroadbandTV.
Univision is the latest addition to a number of entertainment companies currently using BroadbandTV’s content management services, some of which include the NBA and Warner Brothers. The deal comes a few weeks after BroadbandTV launched VISO Catalyst for Chrome, a platform that lets content creators optimize videos directly on YouTube.
Univision is hoping this deal will increase its viewership on YouTube. “Univision’s YouTube video views have increased this year,” said Sameer Deen, the senior vice president digital at Univision. “Our goal is to grow these views and BroadbandTV helps us to strategically amplify content and build stronger engagement with our digital audience. “BroadbandTV’s expertise and technology solutions will allow our fans to share and engage with their favourite shows.”
