Seattle-based Zapd today announced the launch of version 2.0 of its iPhone app that allows users to create and publish websites directly from their phones. The new version has added built-in social sharing tools, and now features the ability to collaborate with others to build websites. Originally launched in March 2011, the app reached 100,000 downloads within 10 days after release, becoming a top 10 featured app in 12 different countries, and an editor’s choice in the Apple App Store. The startup is backed by Second Avenue Partners and Madrona Venture Partners, among other private investors.
The company is the latest startup from CEO and founder Kelly Smith, whose past ventures include Inkd.com, Imagekind, and RocketVox. The mobile app lets users choose from available themes, more of which are available with the new release, and create a website straight from their mobile device, adding text, photos, and links to Tumblr-like posts.
âOne of the issues that I have with photo-sharing sites is they tend not to be mobile first, itâs almost more of an archival place,â Smith said in an interview. âBut if you think about it, itâs not the first thing you think of if you want to tell a story that consists of a couple paragraphs of texts and seven or 10 photos. You donât get a nice clean URL, itâs too hard to set up and navigate. So we felt like this had to be almost instantaneous.â
The first version of the app focused on getting a website up and running from a userâs iPhone, and this second iteration includes a variety of social features geared around building a community around the platform. It now comes with a social feed of other user’s websites, or Zaps, and lets users follow other authors. Users can also invite people to collaborate on their sites, or request to collaborate on others’ projects. In regards to the photos themselves, it comes equipped with dozens of filters, cropping, and image enhancing options which can then be uploaded in batches onto a Zap.
The app comes preloaded with more than 45 themes based around events, holidays, and moods, with the ability to switch between themes which are optimized for all platforms, including web, mobile, and tablet. The app and all the themes are free, and the company plans to roll out a premium account that would get users additional themes, an analytics tool, custom URLs in addition to the ability to add multiple admin.
Sitting somewhere in between Squarespace, Tumblr, and Instagram, the company has its work cut out to have âzapsâ become a common way to publish photos and create mobile websites. Its unique twist on being able to build a website solely from a mobile device (the company has yet to release a web editor) makes it stand apart from other popular website-building services like Squarespace, which launched version 6 of its platform earlier this year to allow users to create mobile-friendly HTML5-powered blogs and portfolios.
âWe really are mobile first, in fact as of now we donât even have a web editor, we will, but weâre extremely different in that we donât have a web editor right now. Just as Path does not have an interface to their application online, nor do we, because weâre focused on making that mobile experience really, really simple,â Smith said.
The company is currently developing an iPad app, which will include the ability to add multiple pages and other traditional website components likes forms, as well as making analytics available to publishers. With a variety of website builders available, from simple blogging tools to more robust tools like Wix and Squarespace, Zapd will have to corner the mobile market and emphasize sharing options in order to become the de facto choice for on-the-go publishers.