Zoom.ca (acquired by Performance & link updated for context) has an online used car platform that it says brings more transparency and trust to the online car purchasing experience in Canada.
With Zoom.ca, users can access 360° spins of vehicles, customize financing options, place a deposit, purchase protections and insurance, and sign documents through the platform. At the same time, vehicles listed on Zoom.ca go through a certification and merchandising process where vehicles are selected by a team of buyers.
“Canadians seek three primary things when looking for a used vehicle: a good deal, clear, transparent pricing, and a quick, efficient process. Zoom.ca was developed to deliver all of these,” said Dan Allison , co-founder of Zoom.ca.
The Zoom.ca team has spent the last 18 months developing Zoom.ca, including arranging financing, customizing payment terms, managing trade-in vehicles, and purchasing protections for the vehicle. On top of offering a full 360° spin of both the inside and outside of the vehicle, any minor blemishes are highlighted along with key vehicle features. A full vehicle history is also available.
Customers can complete the purchase process in 10 minutes, and vehicles are delivered to the customers’ home in branded Zoom vehicles. Delivery appointments are offered from early morning through most of the evening, six days a week, with appointment times.
Customers have the chance to test their vehicle for five days, or 500 km, to ensure they are comfortable with their choice. Zoom will issue a refund and pick up the vehicle for free if customers aren’t happy with their choice.
To date, Zoom.ca has raised $12.5 million to date and 100 staff have been involved in the development process. “Zoom.ca has been a labour of love for many of us. We’re looking forward to customer feedback that will enable us to finesse our offering even further,” said Allison.