Wiivv shows off next generation of insoles on #TheDisruptors


While it was only founded in July 2014, Wiivv has already made big strides as a startup. The bionics company recently raised a $3.5 million seed round and its founders were featured in the Forbes Top 30 Under 30.

Last week, Wiivv also got some extra attention on The Disruptors as a pitching company. Co-founder Louis-Victor Jadavji went on the show to pitch Wiivv’s BASE 3d-printed insoles, which are custom-fit to every customer using pictures taken on Wiivv’s smartphone app.

“We’re taking the high-end, corrective quality and all the components of a high-end insole or orthotic, but offering it at an accessible price point but also with a great ease of access,” said Jadavji, adding that BASE won’t be the last product that Wiivv offers. “In the coming months and years we’ll be announcing a series of products to extend our product portfolio.”

Co-host Bruce Croxon admitted he didn’t think that this was actually even a problem. But after thinking it over, he realized that a lot of physical problems are related to feet. “I came around in the minute or so that I watched that clip, and I think it’s a great idea. So the idea is that you get the one sole for running, and you travel with it.”

At the same time, co-host Amber Kanwar said that it probably wouldn’t disrupt large companies like Nike already working in the shoe business, though this may not necessarily be a bad thing. “People might ask, ‘What if Nike wants to get into this business?’ but I think about Nike as the iPhone maker and I think about what [Wiivv] is doing as kind of the iPhone case maker. Apple has no interest in phone cases but it doesn’t mean there’s not a market there.”

Watch Wiivv’s pitch below:

BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!

Jessica Galang

Jessica Galang

Jessica Galang is BetaKit's News Editor. Follow her on Twitter @jessicagalangg or send her pitches to jessica.galang@betakit.com.