Wiivv shows off next generation of insoles on #TheDisruptors


While it was only founded in July 2014, Wiivv has already made big strides as a startup. The bionics company recently raised a $3.5 million seed round and its founders were featured in the Forbes Top 30 Under 30.

Last week, Wiivv also got some extra attention on The Disruptors as a pitching company. Co-founder Louis-Victor Jadavji went on the show to pitch Wiivv’s BASE 3d-printed insoles, which are custom-fit to every customer using pictures taken on Wiivv’s smartphone app.

“We’re taking the high-end, corrective quality and all the components of a high-end insole or orthotic, but offering it at an accessible price point but also with a great ease of access,” said Jadavji, adding that BASE won’t be the last product that Wiivv offers. “In the coming months and years we’ll be announcing a series of products to extend our product portfolio.”

Co-host Bruce Croxon admitted he didn’t think that this was actually even a problem. But after thinking it over, he realized that a lot of physical problems are related to feet. “I came around in the minute or so that I watched that clip, and I think it’s a great idea. So the idea is that you get the one sole for running, and you travel with it.”

At the same time, co-host Amber Kanwar said that it probably wouldn’t disrupt large companies like Nike already working in the shoe business, though this may not necessarily be a bad thing. “People might ask, ‘What if Nike wants to get into this business?’ but I think about Nike as the iPhone maker and I think about what [Wiivv] is doing as kind of the iPhone case maker. Apple has no interest in phone cases but it doesn’t mean there’s not a market there.”

Watch Wiivv’s pitch below:

BetaKit is a production partner on The Disruptors. Tune in to BNN every Thursday night at 7pm for full episodes!

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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