Waterloo-based Pout acquired by Silicon Valley startup Everalbum

Pout at Velocity garage

Waterloo-based startups are known for having some of the best young talent in the tech world, and today’s acquisition is another affirmation that the city is on the radar of startups across the world.

Pout, a University of Waterloo Velocity startup that offers a photo-sharing social network targeted to fashion and beauty enthusiasts, is being acquired by Silicon Valley-based Everalbum. Everalbum is a photo management app that allows users to both back up photos that they post on social media in the cloud, while also providing the option to share these albums with friends.

“We’re excited to stick around and give back to the tech community here in any way we can.”
– Riley Donelson

“We see joining Everalbum as a unique opportunity to accelerate our original vision to the next level,” said Riley Donelson, co-founder of Pout. “What started as the pursuit of democratizing fashion and beauty through community-based photo sharing and curation can now help millions of users better explore all of their photos and memories using Everalbum. As we got to know the Everalbum team, this alignment in vision in addition to a great culture fit was very appealing.”

Pout most recently took part in Velocity’s $25,000 Winter Fund Finals, and ended up taking one of the title prizes. Its founders, Laura Smith and Donelson, will be joining the Everalbum’s eight-person Waterloo team, where Smith will bring her engineering expertise to Everalbum’s iOS team and Donelson will join the design team. Smith and Donelson have worked in the Bay area at companies like Pinterest and Apple, respectively.

“This acquisition is part of a company-wide effort to build the most seamless, mobile-first photo experience on iOS and Android,” said Andrew Dudum, founder of Everalbum. “Today, we strengthen that ability by adding some of the best design and engineering minds to our team.”

As Smith and Donelson will be joining the Everalbum team as part of the acquisition, the Pout app will remain open and free to iOS users, but no further development will continue on it while its founders work on Everalbum projects.

Everalbum maintains that its Waterloo presence demonstrates its commitment to the city’s tech community. “We’re excited to continue the movement started by our tech peers, like Vidyard, Kik, and Shopify, in establishing a Canadian ecosystem which we are proud to be a part of,” said Dudum.

Speaking with BetaKit, Everalbum’s head of communications Mario Sundar said that this was not the standard ‘brain drain’ scenario, where an American company whisks away Canadian talent down south. “This is kind of a ‘reverse brain drain’, where people from the local tech community are very particular about building this tech and ecosystem in their local communities versus going out to Silicon Valley. That’s resonated with a lot of people we talked to, and I think Laura and Riley are a good poster child for that kind of movement,” said Sundar.

Donelson echoed the sentiment that staying in Waterloo was important for both teams. “We really believe in the Waterloo region as a world-class hub for technology companies, and we’re immensely proud to be part of this burgeoning community of startups,” he said. “Additionally, Pout’s success is owed to the support of local incubators; Velocity, Communitech, and the Accelerator Centre, all of whom have provided support, services, and workspace during the crucial years of our evolution. We’re excited to stick around and give back to the tech community here in any way we can.”

Image courtesy Velocity.

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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