Vision Critical appoints new CEO, moves headquarters to Toronto

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Vancouver-founded customer experience management startup Vision Critical Communications has announced it is replacing its CEO Scott Miller with Ross Wainwright and is moving its headquarters to Toronto.

Vision Critical said Vancouver will remain an important hub for the company.

Wainwright comes to Vision Critical from global networking and services provider Dimension Data/NTT, where he led the Americas region as CEO. The outgoing Miller will remain on the Vision Critical board of directors, where Wainwright will also obtain a seat.

Riaz Raihan is also set to join Vision Critical as president of products, and will officially begin next month. A Vision Critical spokeswoman told Business in Vancouver that transitioning the headquarters from Vancouver to Toronto was due to the fact both Wainwright and Raihan will be based there.

“Ross is an exceptional business leader and a proven CEO with a track record of leading diverse executive teams that deliver high-quality performance in complex enterprise software,” said Phil Deck, chairman of the Vision Critical board. “Riaz has an impressive history as a global C-suite digital technology executive leading product management and engineering teams.”

The recent change in guard comes a number of years after what The Globe and Mail has reported as a period of infighting between former CEO Angus Reid and directors and shareholders at Vision Critical, which ended with W Capital Partners and Georgian Partners buying out Reid. Miller took over as CEO around 2016 and was able to bring the company to positive cash flow this year.

RELATED: Vision Critical founder Andrew Reid leaving executive team to found spinoff company

During that time, the company acquired two Canadian startups, Pressly and Aida, and made some key hires. However, the Globe also reported that the company was not able to scale close to as fast as Miller originally anticipated.

“I am delighted to return to my roots and lead a Canadian technology company to its next level of excellence,” said Wainwright. “I am confident that Vision Critical, with its long-standing track record in delivering proactive customer insights, has an exciting future ahead and I look forward to working closely with our talented team to drive innovation for our customers.”

Vancouver will reportedly remain an important hub for Vision Critical, where about 260 of the company’s employees are presently based.

Image courtesy Vision Critical

Isabelle Kirkwood

Isabelle Kirkwood

Isabelle is a Vancouver-based writer with 5+ years of experience in communications and journalism and a lifelong passion for telling stories. For over two years, she has reported on all sides of the Canadian startup ecosystem, from landmark venture deals to public policy, telling the stories of the founders putting Canadian tech on the map.

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