Former EA exec joins Vision Critical as CTO

alan price

Customer intelligence platform Vision Critical announced that it has brought on Alan Price as its new CTO.

Price will be responsible for leading the engineering, architecture, and production IT arms of the organization. Price joins Vision Critical from Fuel Powered, where he served as CTO and product director for the past five years. Price has also acted as CTO of the Electronic Arts Canada studio, where he led multiple teams working on FIFA Soccer, NHL Hockey, Fight Night, and EA Sports Active.

“We’re thrilled to bring on Alan as CTO to further strengthen our all-star executive team,” said Scott Miller, CEO of Vision Critical. “He brings rare expertise in the convergence of engagement, gamification, and member experience that will offer significant value as we continue to evolve our platform.”

Last year, Vision Critical acquired content platform Pressly, as the company said that expectations for customer intelligence has been expanding to include marketing, customer experience, and product development.

“Vision Critical works to ensure companies around the world are actively improving their customers’ experience by engaging them, listening, learning, and applying customer insight to every interaction,” said Price. “As someone who is incredibly passionate about technology and how it can change our everyday lives, I’m thrilled to be working with a company whose mission is to do exactly that.”