Vision Critical acquires Pressly to expand content-curation abilities


Vancouver-based Vision Critical has acquired Toronto-based Pressly, which allows organizations to collaborate and distribute content more efficiently.

Details of the transaction weren’t disclosed. Vision Critical said that the acquisition will give it a new solution to its offer customers: the ability to curate, present, and share insight with internal stakeholders and community members.

“Pressly was founded to help organizations simplify engagement among communities of their customers and employees to build better relationships,” said Jeff Brenner, CEO of Pressly. “That fundamental principle is one we share with Vision Critical, and we are excited to join the Vision Critical team in pursuit of that shared vision.”

Vision Critical provides customer relationship intelligence software to help companies understand the needs of customers, without relying on traditional customer reports that often include static data.

The company said that the expectations for customer intelligence has been expanding to include marketing, customer experience, and product development. Pressly’s tech will allow community managers to compile and distribute insight to relevant internal stakeholders in an accessible and digestible platform, ensuring that investments in customer intelligence are optimized.

“The market research model doesn’t work anymore unless organizations can demonstrate to their customers that there is real value in participating,” said Scott Miller, CEO of Vision Critical. “Customer relationships are now impacted by every experience, and customers often feel that their contributions are not valued or even considered. With Pressly’s technology, our customers will be able to effortlessly deliver engaging intelligence back to their community members, to demonstrate their members’ influence on the company’s decisions and to build stronger, long-term customer relationships.”

Jessica Galang

Jessica Galang

Freelance tech writer. Former BetaKit News Editor.

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