Through the Western Innovation (WINN) Initiative, the Canadian government has invested over $3.3 million in Vendasta Technologies to support international market expansion.
Located in Saskatoon, Vendasta is a platform that helps B2B companies provide marketing solutions to local businesses. Its platform enables agencies and media companies to offer white-label solutions for their client’s marketing problems, including improving their awareness, reputation, and conversion.
“The government of Canada is working hard to help Saskatchewan entrepreneurs turn their ideas into thriving businesses and create good middle class jobs,” said Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for Western Economic Diversification Canada. “Through this investment, we are helping to propel innovative entrepreneurs and businesses in from start-ups into global success.”
Through this WINN-funded project, Vendasta expects to add 18 employees and 12 other jobs to the workforce.
“We’re at a pivotal point in Vendasta’s growth and the support of WINN is a springboard toward our internationalization goals. We’re in a position to help companies and agencies conquer local marketing worldwide,” said Brendan King, the CEO of Vendasta Technologies Inc.
The WINN initiative has contributed funding to several companies in Western Canada; this month, the Initiative contributed $21 million to Alberta-area tech companies.