Vaughan-based creative/consulting agency Techblocks wants to build an app worth $30,000 for one lucky startup.
The agency launched its contest last week and is still running it for another seven days, and any North American business or charity can enter.
“We are big believers in mobile,” wrote Techblocks. “The evolution of how people communicate has been getting quicker for decades, from desktop to laptop, mobile phone to smartphone and tablets. People want to be able to do everything on their smartphone or tablet that they once did on a laptop or desktop. Which means we are no longer waiting for a mobile future; that future has already arrived.”
Techblocks is focusing the contest around a public vote, where entrepreneurs must submit their concept. The most popular concept that’s voted by the audience (and chosen by Techblocks) will be the one selected for development. The agency said that an app without a strategy or any promotional work tells customers it isn’t a worthwhile investment.
“A mobile app will accelerate any current marketing activities, while making it easier for you to meet the needs of existing customers and stakeholders. In order for an app to be worthwhile you should think about why it’s needed, how you would promote it, and how an app will help meet current objectives and goals.”
The winner of the contest will be judged on:
- The popularity of the idea with your audience (social media shares / public votes)
- Wow factor and creativity: the bolder, brighter, more creative, the better.
- Impact. Will this mobile app have a beneficial impact on your organization and stakeholders?
- Internal resources. Have you dedicated resources towards promoting the app and making it a key part of your communications with the outside world?
Those interested can submit their entry here. Away ye go!
